Training course on communication for NGOs
From communication theory to hands-on storytelling and digital production: a course for people who work in or with NGOs, not communication professionals.
Why
NGOs do vital work, but many struggle to tell people about it: they lack the digital skills, the confidence or the tools. Important work goes unseen, funding is harder to find and communities are less connected than they could be.
What happened
- The basics: what communication is, marketing, target audiences and visual identity.
- Storytelling: telling stories about social and environmental issues, and reaching people who are far from public and digital life.
- Social media and digital tools, a content creation lab and the basics of making reels.
- Group work: in teams, participants made real communication pieces, from reels to carousels and a flashmob, and presented them at a final showcase.
- Morning circles, a world café, a farm tour and team games.
Results
- Every participant created a real piece of communication.
- A Handbook of Good Communication Practices, written by the group, free to download.
- A Carousel of Techniques presenting the natural building methods of the parallel course Sustainable Design in Practice.
- Average overall satisfaction: 4.7 out of 5 (11 responses); all respondents were satisfied, and 10 of 11 want to stay involved with Kora.
The facilitators were “friendly, approachable and supportive”, and the activities gave “many opportunities to learn and share our ideas”. (a Make Your Voices Heard participant)
Downloads
Licensed under CC BY-SA 4.0. © Associazione di Promozione Sociale Kora and project partners.
Follow the project
- Make Your Voices Heard on Kora’s Facebook page, with the participants’ videos
- Photo album
